X-Press has a team specialized in Publishing, made up of experienced professionals that develop actions and strategies, with a view to expose our clients' products in differentiated spaces, such as fashion, beauty and behavior editorials. The products of clients such as Christian Dior, Givenchy, Kenzo and Faber-Castell are valued in privileged spaces and in publications that show a high level of targeted readers.

Expansion of the editorial space devoted to advertising new products launched by our clients. This challenge is one of the fundamentals of X-Press. The guidelines of this work are alternative approaches, actions that expand the interest on information and data contexts, striving to cover the editorial sections of interest. This work has ensured exposure in the media for clients such as Unilever (Dove, Knorr, Hellmann's, Maizena, and Arisco brands, among others), Faber-Castell, Bauducco, Sony and Philips.

In situations of crisis, generated either by external factors (natural catastrophes, leakage of hazardous or pollutant products, fires etc) or internal factors (layoffs, plant shut-downs, etc), X-Press participates in the planning of specific strategies for the solution of each problem, from the definition of the argument line to be used by the client to the behavior of the spokespersons in contact with the media.

he agency is prepared to develop a preventive work, identifying causes of crises, and preparing strategies for future scenarios, where it details procedures, actions and training courses for eventual emergencies that may put at risk the client's corporate image.

In the media relationship process, and through it, in the relationship with the market (investors, clients, suppliers), it is equally important to define the content of the information that one wants to convey, and the choice of the spokesperson, always in accordance with the content and purpose of each message. This concern will certainly bring to the company positive results in this relationship.

In order to make more effective the choice of a spokesperson, X-Press offers tailored training (in accordance with the needs and characteristics of each client), to executives, applied interactively by professionals in the areas of journalism and psychology.

This training has been applied by X-Press in companies such as Panamco, Coca-Cola, Embratel, Unilever Best Foods, Danone, Portobello Shop, Syngenta, Schneider Electric Brasil, etc.

The organization of (domestic or international) tours for groups of journalists is an excellent strategy to make these professionals and the company come closer, contributing to the endorsement of products, services or strategies of each client, according to their interests.

X-Press has large experience in promoting these tours, with works executed for Royal Caribbean, Peugeot do Brasil, Lexmark, Embratel, Faber-Castell, Sony, Madrid Chamber of Commerce and Industry, etc.